(Download) "Public Relations in Japan" by Tomoki Kunieda, Yamamura Koichi & Junichiro Miyabe # Book PDF Kindle ePub Free

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eBook details

Title: Public Relations in Japan
Author : Tomoki Kunieda, Yamamura Koichi & Junichiro Miyabe
Release Date : January 21, 2018
Genre: Business & Personal Finance,Books,History,Asia,Marketing & Sales,Professional & Technical,Education,Language Arts & Disciplines,
Pages : * pages
Size : 5663 KB

Description

Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.